Carl Leighton Pope opende het Noorderslag Seminar met een Keynote Speach. Als manager van o.a. Bryan Adams en Van Morrison weet hij wel het een en ander van het reilen en zeilen van de muziekindustrie. Hij was ook aanwezig tijdens een seminar over de toekomst van live muziek. Hij zei een paar leuke dingen.

• We’re in the business of managing music and managing expectations. It’s not about finding new music, we’ve got enough music.
• The Artist Developer is key to monetizing acts for music labels, not the manager
• EMI is smart doing the Robbie Williams deal: EMI has a part in the Robbie Williams ‘corporation’ and do not get involved in merchandise etc. They exchange money and knowledge for a piece of the business

Maarten Steinkamp (SonyBMG, de suikeroom van de Lopend Vuur Pitch) was er ook:

• SonyBMG still invest @125M a year in A&R within Europe, because there still is enough new music to be found and developed
• The 360 Degrees Contract allows us to help develop acts as good as possible

John McLdowie (is een Artist Manager) mengde zich in het gesprek:

• The music industries most important person currently is the artist manager
• An act can more easliy afford to manage their business than in the past, label record companies come in later
• the problem with a label being the major investor in a band is that their focus is to narrow. Artist managers have a wider focus
• Ticket prices for small shows are still at grass roots level, and have not increased much
• Perhaps the EasyJet-model should be applied to ticket prices: make ticket price dependant on time of purchase (the earlier, the cheaper)

Allan McGowan haalde wat geinterviewde artiesten manager aan:

• When major labels offer 360 Degrees Deals they ask for slices of merchandise etc, but actually do not understand what their asking for
• We are very accurate in setting the right prices for tickets in relation to the demand for that particular act

Hans Bousie was de eerste muziek-advocaat die in Nederland met 360 graden contracten begon te werken:

• 360 degrees deals represent a better chance for artists, labels and managers to spread the investments and benefits

Eric van Eerdenburg (directeur Lowlands):

• Ticket prices for festivals are reaching the end of the rope. Price get so high that younger audiences can no longer participate because they haven’t got the money
• Secondary ticketing (verkoop van kaarten buiten de reguliere verkoop om) is a handicap, but maybe only for the big, expensive acts

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